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online logo designer
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Promoting your business
No matter how good your product or service is, you need to ensure that you don’t just rely on other people to promote your business. Business advertising does not have to be expensive; there are many ways to get your company name known.
1. When you are sending out correspondence, make sure that your company name, logo, slogan, contact information and website are on not only the letter, but on the envelope. Add your company information to faxes, bills and receipts giving your company exposure in everyday situations. Ensure that your e-mail signature and business cards includes up-to-date business details.
2. Use your vehicle to help promote your business. Mobile advertising should not be limited to just white vans. Get your logo and contact information added as many people will see your vehicle as you drive around. For that “classy” look think about getting a personalised number plate.
3. Contact your local radio station and find out whether there are any shows that you could appear on. Offering your expertise for a “call-in” programme is a great way to get your company name known. Make sure that you check with the radio stations with regards to plugs, etc.
4. If you or your company have information that would be of interest to readers, send out a press release to your local newspaper. Have you recently sponsored a charity event, won a business award or started a new product? Getting this into your local newspaper is a great example of free advertising. You could also post this information on internet sites, furthering your company’s exposure.
5. Offer “freebies” to new clients and/or regular customers. This could be anything from a pen, a car sticker or a discount after x number of purchases. Including your company logo on your freebie, is a great way to combine business promotion with customer rewards.
These ideas are just some ways in which you can promote your business at little or no cost. Think about which ones might work for you and your business and start putting them into practice.
www.greatlogodesign.co.uk
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